“A non-traditional newsletter for non-traditional investors with an entertaining approach to daily finance and business news.“ What started off as the newsletter of The Minority Mindset, had amassed to tens of thousands of weekly readers, and was ready to take on a journey of it’s own. Brandovate collaborated with Jaspreet Singh, from The Minority Mindset, to develop a new and scalable brand identity that would help bring an unparalleled level of excitement to finance and business news. Today the community is home to 100,000+ readers.
Traditional financial news is often very boring, full of big words that are hard to understand, and it can take a very long time to read and digest one single story. Therefore, the newsletter is written in a fun and witty tone that speaks clearly to regular people and takes very little time to understand. When developing the new brand identity, we kept a humourous and comical notion at heart.
We coined the name “Market Briefs” and gave it a brand mark that we like to call the “newspaper-megaphone”.
Market Briefs: Market Briefs
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